What Makes A Brand Ambassador Important?
Many businesses, especially startups, struggle to get the word out about their products and services. How many entrepreneurs do you know have requested you like their business page on Facebook?
Although you can use networking and digital marketing to spread the word about your company, it’s the bigger moves like advertising, marketing, and public relations that really get your brand out there. In fact, this is where the importance of brand ambassadors comes in.
Are brand ambassadors really necessary?
Many businesses make the mistake of assuming that a brand ambassador is just a customer service representative. It’s true your customer service team is representing your company and your brand, but a brand ambassador does more than make your customers happy.
Brand ambassadors are in-person endorsements for your products and services. They know your business inside and out and can inform your customers about what makes your product great and what sets it apart from other products like it.
This is crucial to your business because customers base their opinion on your company on both the customer service and the quality of your products. Customers don’t want to hear just the marketing side of the product. That’s why they look up your products and services online, to inspect online reviews.
Consider outsourcing brand ambassadors
It’s important that your brand ambassadors aren’t only the embodiment of a customer review. They also need to be able to answer questions that your customers may have about your products and services.
Some businesses choose to outsource their brand ambassadors because professional ambassadors know what customers are looking for. When you try to use your own employees as brand ambassadors, you can end up taking time away from their jobs and pulling back your business’ productivity.
What’s more, your employees may not necessarily be the most customer-oriented depending on the department in which they’re working.
Do you need product ambassadors to staff your promotional event?
Promotional events can do a lot for your company’s brand awareness. Up to 79% of consumers have researched a brand after receiving a promotional product at an event. But promotional events are only successful if you have the promotional brand ambassadors you need to get customers excited.
Whether you need liquor brand ambassadors or trade show models for your promotional event, Brand Besties has you covered. We can help you bring your brand to life and expand your customer audience. To learn more about our liquor brand ambassadors and event staffing, contact Brand Besties today.