PrettyLittleThing.com, a leading fashion brand catering to the Gen-Z audience, sought a creative and engaging way to connect with college students across 19 campuses in the East Coast and South. Brand Besties embarked on a mission to collaborate on creating a memorable and interactive experience, bringing the brand's vibrant and trendy image directly to students.
The Pink Paradise on Wheels by PrettyLittleThing.com was a transformed bus that became an instant campus attraction. Branded to perfection, it featured a massive unicorn atop its structure, drawing attention and sparking conversations at every stop. Offering immersive experiences, students engaged with the brand's clothing, snapped selfies, and enjoyed classic tailgate games, fostering a lively atmosphere. Additionally, exclusive PrettyLittleThing.com merchandise was up for grabs, motivating students to participate in various challenges, creating an atmosphere of excitement and anticipation throughout the activation.