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A promotional event is a great way to reach thousands of potential customers all by talking about your products and services. Yet, event marketing isn't an easy feat. If you're not prepared, your promotional event can easily fall flat.

So how can you prepare yourself and your business to make sure your promotional event not only goes right but goes great?

In this two-part series, we'll help you get a better understanding of what you need to consider before your promotional event and how you can maximize the experience for your customers.

What do I need to do when planning a marketing event?

There's a lot that goes into planning a promotional event and it's important to be well-prepared ahead of time.

That said, here are a few things you need to keep in mind when planning your own marketing event to make the most out of it:


  1. Know your goals. This is an important factor in every marketing strategy you have. Know your organization's business goals and how your marketing event will help you reach those goals. For instance, if your company has a sales goal think of how your promotional event will be able to contribute to that goal.
  2. Develop a strategy. Once you've identified your goals and how your marketing event will help you reach them, develop a strategy to get from point A to point B. That is, you need to know how can get your marketing event to reach your business goal.
  3. Evaluate the event. Finally, make sure that the demographic information for your event is the same as your target audience.


Stay tuned for part two where we'll go into detail about how you can maximize your promotional event.

Do you need promo models for your marketing event?

Up to 82% of consumers report that they have a positive impression of a brand when they leave a marketing event with a promotional product. But you can't expect to give your target audience a promotional product and hope they'll come back to your business.

You need promotional brand ambassadors who are able to give your consumers the experience they expect from a business like yours. That's where the promo models of Brand Besties come in.

Brand Besties is the brand experience agency you need to take your marketing event to the next level. To learn more about our event staffing and hosting an event in the New York area, contact Brand Besties today.

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