The decision to build a customer-focused company can put you on the right track to creating a sustainable business that’s different from your competitors. But building a customer-focused company is easier said than done.
The needs of your customers change periodically and it can be overwhelming for your team to keep up with these changes. How can you better navigate the process of building a customer-focused company in lieu of changing customer needs?
Take your customer service up a notch
You can’t create a customer-focused company if your company is lacking in customer service experience. A customer service representative has the ability to refund purchases, send free products, and provide accommodations to make an unhappy customer happy again.
These accommodations help to build an emotional bridge between the company and the customer. The customer feels they’ve been listened to by the representative and that they’ve been taken care of properly by the company.
Use brand ambassadors to boost your customer experience
Another way you can build an emotional bridge between your company and your customers is by outsourcing promotional brand ambassadors at events and trade shows. It’s at these venues where your representatives need to know everything they can about your company and its products.
Your customer service representatives are more adept at handling unhappy customers and delivering great customer experiences. Product ambassadors can do that same thing but with answering your customers’ questions about your products and services.
Your customers will feel taken care of the same way they feel after a great customer service experience. And the stronger the emotional bridge between your customers and your company, the more successful your sales will be.
Respond to changes in the industry, not just the customers
Your team may feel overwhelmed when they need to switch tactics to provide for changing customer needs. To keep those feelings of anxiety under control, consider responding to changing in the industry instead.
Changes in the industry will largely dictate the shifts in your customers’ needs. You can also determine where these changes are leading by asking your customers what they need rather than waiting for metrics to tell you.
Where can I find product ambassadors for my company?
It’s no secret that great customer service can spur consumer action. In fact, 83% of consumers are more likely to do business with a brand after they’ve received a promotional product.
Product ambassadors from professional event staffing agencies can give you a leg up on customer service so you don’t have to worry about providing additional training to your employees at a promotional event. To learn more about how promotional brand ambassadors and trade show models can improve your customer service and consumer action, contact Brand Besties today.