We are booking over 100 performers for a Dystopian, Multicultural Asian Universe the week of June 20th 2022 in New York City!
We are casting the following roles:
– Boba Shop Attendants
– Brand Ambassadors
– Atmosphere Performers
– Featured Actors
– Afterparty Hostess
Hi, we’re Brand Besties and we are tasked with staffing a once in a lifetime high profile immersive activation taking place in Lower Manhattan the week of June 20th.
The feel of the event is that of a Dystopian, Multicultural Asian universe that the guest get to Explore, Discover and Delight in.
The experience consists of three main activations and five key environments. Each us unique and requires a nuanced approach to the casting and roles.
Casting Notes:
Each role is crucial to the narrative of the activation. The collection of people cast into roles will create the human element that drives the narrative home and brings it to life.
Everyone on the team will need to play into the feeling and sensibilities of the activation, which will be revealed in full at the training.
Eloquent: The ability to speak authentically with kindness/professionalism and stay calm under pressure.
Diverse: Primary focus on Asians but inclusive of all other ethnicities and gender identities.
Interest: Unique physical characteristics and a sense of aesthetic (tattoos, piercings, hair style, exaggerated facial features)
The (3) Journeys guests will experience are:
A. Boba Shop
B. Immersive Event Experience
C. Afterparty
Each journey will be highly curated and staffed to tell a specific story. Each staff member will be tasked with playing a role in the greater journey narrative, either passively or actively.
A. Boba Shop Attendants
Location: Lower Manhattan
Training: Group A/B
06/19/22 – 12:00PM – 5:00PM – (8) BS Attendants
Live Activation: Group A
06/20/22 – 10:00AM – 5:00PM – (4) BS Attendants
06/21/22 – 10:00AM – 5:00PM – (4) BS Attendants
06/22/22 – 10:00AM – 5:00PM – (4) BS Attendants
06/23/22 – 10:00AM – 5:00PM – (4) BS Attendants
Live Activation: Group B
06/20/22 – 4:00PM – 10:00PM – (4) BS Attendants
06/21/22 – 4:00PM – 10:00PM – (4) BS Attendants
06/22/22 – 4:00PM – 10:00PM – (4) BS Attendants
06/23/22 – 4:00PM – 10:00PM – (4) BS Attendants
The Boba Shop is a ‘secret’ place where guests com to retrieve their tickets. The attendants are are cast of characters positioned in Boba Shop to greet guest into the experience, check credentials, and provide the guest with their ticket.
Role: Boba Shop Attendants are highly secretive and suspicious gatekeepers. Certain key phrases and small gesture choreography will be part of this role.
B. Immersive Event Experience – Brand Ambassadors
Location: Lower Manhattan
(30) Total Staff/ 2 Backups
Training: (2 options)
06/21/2022 – 12:00PM – 4:00PM
06/22/2022 – 12:00PM – 4:00PM
Live Activation: Group A
6/23/2022 – 7:30PM – 1:30AM – (15) BA’s
6/24/2022 – 5:00PM – 1:30AM – (15) BA’s
Live Activation: Group B
6/24/2022 – 11:00AM – 5:00PM – (15) BA’s
The Immersive Event Experience is an enveloping dystopian world where all parts static and human need to be in sync. Guests need to be transported and remain so through their journey.
BA’s will immerse themselves into the experience and demonstrate the following behaviors at all times: Naturally extroverted, Confident, Friendly, Genuine, Demonstrative
The main function of this role is to manage guests at check-in and to provide information as the guests move through the activation.
B.1 Immersive Event Experience – Atmosphere Performers
Location: Lower Manhattan
(40) Total Staff/2 backups
Training: Group A/B
6/20/22 11:00AM – 5:00PM
Live Activation:Group A:
06/23/22 – 5:00PM – 1:30AM (20) Character Hosts
06/24/222 – 5:00PM – 1:30PM (20) Character Hosts
Live Activation: Group B:
06/24/222 – 9:00AM – 5:00PM (20) Character Hosts
The Immersive Event Experience is an enveloping dystopian world where all parts static and human need to be in sync. Guests need to be transported and remain so through their journey.
Atmosphere Performers will ensure that the guests are moving through the activation smoothly and will be required to interact with the guests – using talk track parameters that you will be trained on, answering questions from the guests, and never breaking from their role and the experience.
B2. Immersive Event Experience – Featured Actor
Location: Lower Manhattan
Training: Group A/B
6/20/22 11:00AM – 5:00PM
Live Activation: Group A
06/23/22 – 5:00PM – 1:30AM (10) Character Hosts
06/24/222 – 5:00PM – 1:30PM (10) Character Hosts
Live Activation: Group B
06/24/222 – 9:00AM – 5:00PM (10) Character Hosts
Featured Actors will need to embody their character at all times and engage with guests as this character at all times. They will be required to understand the backstory of their character and be able to answer questions in an appropriate way without breaking their part for any reason. They will help guide guests on to certain areas of the experience through the way they respond to questions.
C. Afterparty – Hostess
Location: Chinatown
Live Activation:
06/25/2022 – 12:30AM – 6:00AM, (4) Hostesses
The afterparty is a VIP experience that’s laid back and casual. Food and drink are key to this experience and the setting is a restaurant.
Afterparty Hosts will guide the guests within the afterparty at the event space. The role is primarily to be a gracious and inviting hosts.
*Evening attire is required.
