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In anticipation for their activation at the NYC Marathon, the Milk Pep team contacted Brand Besties to design, create and implement an activation that represented the company’s values and met strategic operational and budgetary goals.
To activate Milk Pep’s latest campaigns in New York, we designed, implemented and staffed a 200-person cheerleader tunnel to welcome runners at the 20th mile. Our activation strategy has been so successful that Milk Pep now duplicates this field marketing approach at marathons and other field marketing events as part of their brand ambassador programs across the country
