With hundreds of thousands of racing fans flocking to Miami for F1, delivery brand Drizly wanted to make its mark. So, on a short turnaround, we designed a guerrilla marketing concept that would connect F1 visitors to Drizly while they’re in town, all while deepening the company’s relationship to customers at its top delivery locales in Miami.
Working with the brand’s goals, we delivered and executed a comprehensive, citywide guerrilla marketing strategy. Throughout the process, we managed Drizly’s relationships with key partners for production, as well as staffed the campaign’s marketing events from start to finish with thoughtful, confident and outfitted ambassadors. By the end of the weekend, our Brand Besties had connected with thousands of customers across the company’s key locations for beer and wine deliveries in Miami.